Why Getting a High-Converting Ad Is Not as Complicated as You Think
Why Getting a High-Converting Ad Is Not as Complicated as You Think
Try to get to the next level in your business? Or simply stuck trying to get a steady flow of people through the door? Then look no further as this article is for you.
There is an easy way to get high-converting ads to generate you more business than you know what to do with.
The best news is your return on investment will make it a no brainer.
There is a principle that says, “when there are different theories about something, it is usually the simplest one that is true.” This is Occam’s Razor.
It is applicable to all walks of life including advertising.
Don’t be complicating things.
You might not even know that you are making potential customers go doolally.
There is nothing worse in business than confusing a potential customer. Because if you are confused you won’t do anything.
If you see an ad and it is clear what it is for and it is something that you need then you will want to find out more.
People love following simple instructions on how to do things.
Make your ad easy to follow – think “could my 80-year-old grandma follow this?”
Make This Your Focus
Businesses try to do too many things under the same umbrella.
What I mean by this is that they try and sell all their products or services in one hit. Or they give you 100 ways you can get in touch with them.
Once more, this comes back to not confusing the customer.
It is okay to have more than 1 product or service. Same goes for contact methods. It is advised to.
Except you should focus on 1 thing at a time.
1 service or product with 1 contact method.
When it comes to business KPI’s you should only care what converts people into paying customers.
Nothing else matters.
Stick with the things that sell.
“We Had a Great Talk”
The common saying when a salesperson doesn’t close someone is “we had a great talk”. The problem here is they aren’t paid to just talk. They are paid to make sales.
The same goes for your business.
As is the case for running an ad.
Your main goal should be to make sales. Or least get someone on the journey to making a sale.
The idea of focusing on 1 thing rings true here as well.
Your 1 goal should be to get a sale. This may be directly from the ad. Or it could be for someone to fill in a form or watch a video in exchange for an email (so then you can sell to them afterwards).
The main goal after a sale is to deliver on your promise and then have a happy customer who gives a testimonial and potentially refers your business to others.
Don’t Overcomplicate This
What you don’t want to do is make your ad about building your brand, getting an email, getting a sale, and getting a referral all in one.
You end up sending a mixed message.
Be exact with your message.
You don’t have time for ifs, buts and maybes. You want straight yesses or noes.
You are an adult; you can deal with the noes. As they say, every no leads to a yes. At least you know where you stand unlike a ‘maybe’ – what are you supposed to do with that?
Of course, you can follow people up and some people aren’t ready to by immediately. You just don’t want to be stringed along by timewasters.
How to Make Your Marketing Simple
Marketing in a nutshell is pretty straightforward:
- Get people to easily say ‘yes’
- Get people to a position where they are clear on what you have to offer
Take these examples for instance:
If you want people’s opinions on what you offer, just say, “please provide your feedback, I promise I will read it”.
Whereas if are looking for someone’s to book a quote you would say, “please fill in the form below and one of our team members will contact you to book a quote at your convenience.”
People like easy-to-follow instructions. Do X then Y. None of this, can you do some X/Y/Z and then some A/B/C.
As a business you want people to buy. You need to ask people if they are looking to do so or not.
Sit In Your Customers Shoes
What would you do if you received this message from someone:
“Let me know if you like this idea, and what your thoughts are, and when it would suit you to have a phone call about this”
Some people may think one thing, and others may have a different view altogether.
You need to look at as if you were in your customers shoes.
Think, “would they know what to do next?”
If you are unsure, then how do you think your customer will feel?
Even if you think it is clear, it is always best to get a second opinion from a colleague or even a family member/friend who won’t be biassed towards your business.
If a second opinion is what you are after then:
