WEBSITE COOKIE POLICY

Last Updated: 18/08/2025

This Cookie Policy explains how RiseCross ("we," "us," or "our") uses cookies and similar technologies on our website www.risecross.com ("Website").

By using our Website, you consent to the use of cookies in accordance with this policy. You can manage your cookie preferences using our cookie banner or browser settings.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your preferences and improve your browsing experience.

Cookies can be:

Session cookies: Deleted when you close your browser

Persistent cookies: Remain on your device for a set period or until you delete them

First-party cookies: Set by our website directly

Third-party cookies: Set by external services we use

2. Why We Use Cookies

We use cookies to:

Ensure our website functions properly

Analyze how visitors use our website

Improve your user experience

Provide relevant advertising and marketing

Remember your preferences and settings

Measure the effectiveness of our marketing campaigns

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for our website to function properly and cannot be disabled.

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting information anonymously.

What we track:

Pages visited and time spent

User journey through our website

Traffic sources and referrals

Device and browser information

Geographic location (country/city level)

3.3 Performance Cookies

These cookies help us optimize website performance and user experience.

3.4 Advertising Cookies

These cookies are used to deliver relevant advertisements and track marketing campaign effectiveness.

What we track:

Conversion events (form submissions, phone calls)

Remarketing audiences for targeted advertising

Ad campaign performance and ROI

Cross-device user behavior

3.5 Functional Cookies

These cookies enhance your experience by remembering your preferences and providing additional functionality.

4. Third-Party Services and Cookies

Our website integrates with third-party services that may set their own cookies:

4.1 Google Services

Google Analytics: Web analytics and user behavior tracking

Google Ads: Conversion tracking and remarketing

Privacy Policy: https://policies.google.com/privacy

4.2 Meta/Facebook Services

Facebook Pixel: Advertising and remarketing

Privacy Policy: https://www.facebook.com/privacy/policy

4.3 CRM and Marketing Tools

GoHighLevel: Customer relationship management

Privacy Policy: https://www.gohighlevel.com/privacy-policy

4.4 Video Hosting

Wistia: Video streaming and analytics

Privacy Policy: https://wistia.com/privacy

4.5 Future Integrations

We may add additional third-party services for:

Heat mapping and user behavior analysis

Live chat and customer support

Additional marketing and analytics tools

When new services are added, this policy will be updated accordingly.

5. Cookie Consent and Management

5.1 Your Cookie Choices

When you first visit our website, you'll see a cookie banner allowing you to:

Accept All Cookies: Consent to all cookie categories

Reject All: Only essential cookies will be used

Customize Settings: Choose specific cookie categories

5.2 Managing Cookie Categories

You can enable or disable different types of cookies:

Essential Cookies: Cannot be disabled as they're necessary for website functionality

Analytics Cookies:

Enable: Help us improve our website

Disable: We won't track your usage patterns

Marketing Cookies:

Enable: Receive relevant advertising and offers

Disable: You'll still see ads, but they won't be personalized

Functional Cookies:

Enable: Enhanced website features and personalization

Disable: Basic website functionality only

5.3 Changing Your Preferences

You can update your cookie preferences at any time by:

Using the cookie preferences link in our website footer

Accessing your browser's cookie settings

Contacting us directly using the details in Section 8

6. Browser Cookie Controls

You can also manage cookies through your browser settings:

Google Chrome: Settings > Privacy and Security > Cookies and other site data

Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data

Safari: Preferences > Privacy > Cookies and website data

Microsoft Edge: Settings > Site permissions > Cookies and site data

Note: Disabling essential cookies may affect website functionality.

7. Cookie Retention and Deletion

Different cookies have different retention periods:

Session cookies: Deleted when you close your browser

Analytics cookies: Typically retained for 2 years

Marketing cookies: Usually retained for 90 days

Functional cookies: Vary by service provider

You can delete cookies at any time through your browser settings or by clearing your browsing data.

8. Data Protection and Privacy

Cookie data is processed in accordance with our Privacy Policy and UK data protection law. For information about how we handle your personal data, please see our Privacy Policy.

Your cookie preferences and any personal data collected through cookies are subject to the same protection measures as outlined in our Privacy Policy.

9. International Data Transfers

Some of our third-party cookie providers (Google, Facebook, etc.) may transfer data outside the UK/EEA. These transfers are protected by appropriate safeguards including:

Adequacy decisions by UK/EU authorities

Standard contractual clauses

Privacy frameworks and certifications

10. Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our cookie usage, legal requirements, or business practices.

Material changes will be communicated through:

Updated "Last Updated" date on this page

Website notification or banner

Email notification for significant changes (where we have your contact details)

11. Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Email: [email protected]