The 3M's That Will Solve All Your Marketing Problems
The 3M's That Will Solve All Your Marketing Problems
It is safe to say that most people can recognise a ‘bad’ ad.
You may notice that lots of ad’s look ‘good’ because of their high production value and use of celebrity figures. But when you pay a bit closer attention to what is being shown and spoken about you will notice something interesting.
Most big companies have gone off the rails.
Their ads are pure insanity and not in the good way.
You barely know what ads are about these days until the last moment when the product is shown. You can try arguing all you want how this builds suspense and wants you want to find out more. Except this is flawed logic.
I will explain why this is the case over the next couple minutes.
Start with Something That is Good
It is easy to be the critic and cynic when viewing ads.
Everyone is fast to say, ‘that ad is rubbish’ or ‘what on earth are they even selling here?’.
Funny thing is, could you do a better job?
So, what makes an ad ‘good’?
Pretty simple really. If you bought something from an ad, it is likely that it was good. You spent your money after all.
Of course, that is a vague metric and maybe you just really wanted to buy what was on offer.
Luckily for you I will be sharing the 3 step system that will guarantee your ads are good. There are 3 M’s to making a good ad:
1. Message
2. Market
3. Medium
Message: What You Must Say
Most people have the same message.
Apparently every other business is the best in their industry in their location. You can see how as a consumer this becomes repetitive and hard to know who to trust.
You need to stand out from the crowd and you cannot do that by following the crowd and saying what everyone else says.
We are in the 2020’s not the 1980’s. People see ads every single day. We aren’t phased by them, so you cannot be boring or look like others.
The best way to start is to say what you offer and where you offer it e.g., a dentist could say “teeth whitening in [area]”. Or a roofer could say “homeowners in [area]”.
Market: Who You Say the Message To
Every industry has people that they predominantly sell to.
Whether you care to admit it or not there are biases. These could be age, gender, or more niche interests. Could even be down to your haircut (I’m not even kidding).
You can’t sell to everyone, or you sell to no one. You aren’t McDonalds or Coca Cola.
You need to eliminate as many people from who you are showing your ads to as possible.
The more specific you can be the more likely you are to sell.
Even if you are not 100% sure or don’t have many past clients to go off you can at least give it a good guess then work from there. Can even test out several different markets and see which ones take to your message best. Just don’t be too broad.
Medium: Getting the Message to the Market
Social media really is a blessing.
There has never been so much access to your market as there is today.
In the past you would usually need to pay extortionate amounts of money for the luxury of getting access to your ideal customers.
Now it is easier than ever, because social media has taken the hardship out of it for a fraction of the price.
In a nutshell you just need to write your message and specify who you want to see it. Then with a push of a button your message is sent to your market.
The 3M’s in Unison
If you are still unsure how this all ties together then let’s take a look at an example.
Presume you own a hardware store.
Your message could be, “all your construction needs conveniently under one roof at [store name] in [location]”.
Your market is likely to be builders and tradespeople (with the odd person doing works at home). But predominantly males from the age of 25-55. Potentially even targeting those who own a business or are sole proprietors.
Your medium: Meta (Facebook/Instagram) ads within a 25km radius of where the store is based.
If you are looking to help hone in on the 3M’s for your business then get in touch for a FREE marketing analysis today:
