Stop Overcomplicating Getting New Customers. Instead Do This:

If your marketing doesn’t seem to be hitting the mark, then this article is for you.

The following steps will highlight the best way for you to cut through the clutter and generate high quality leads month upon month for your business.

Forget These Lead Gen Methods

Unless you have been living under a rock for the past decade or so, you will know that the internet and more specifically social media is all the rage.

This has brought a new dawn of advertising with it. The fundamentals are still the same, but the way it is presented to your audience is updated.

We are past the point of ‘old’ methods being effective.

Before socials we had TV ads.

Go a bit further back the big thing was radio.

And before that you were a superstar if you had a billboard.

These all have their upsides and served a purpose back in the day. Except now they just aren’t up to scratch. They all miss a crucial metric.

They are not measurable enough.

The Future of Lead Gen

Social media allows you to determine the source of your new customers unlike any other method out there.

You can specifically see where people come from, their ages, gender, and a whole host of other metrics.

Your more classic methods you could only rely on people telling you how they heard of you which posed its own problems.

People would: not fill in that information; forget how they heard of you; they might even lie about it for a laugh. Worst of all, if someone saw your tv ad, billboard or heard your radio ad and decided to do nothing you wouldn’t know they saw it.

Not social media.

The figures don’t lie with social media ads. They cannot be fabricated. And best of all, even if someone clicks the ad and does nothing, that data is captured. Social media metrics are all seeing and hearing.

The False Sense of Difficulty with Online Marketing

Online marketing is seen as a lot of effort by most.

There are perceptions of how you need to be one of these selfie video influencers or have to learn the inner workings of a platform to get success. It can be off putting.

Funnily enough the old methods were harder to get results and a lot less reliable. But still a lot of people found success with them, so why not with social media ads?

As with anything it can be confusing at first, you just need some time to adjust to how it all looks and feels. Remember the core marketing principles haven’t changed, just the outer packaging.

Let’s also address the elephant in the room. Are online and digital marketers trustworthy? You could ask the same question about people in any industry. You have good and bad eggs everywhere. That is the nature of business and life.

As they say “the truth will out”. The legit marketers have an underlying passion to help businesses and share in the fruits of their labour. They don’t want to just get a quick pay day and bugger off.

Take the Leap with the Best & Easiest Marketing Method

There are countless businesses optimising social media to get more revenue and run their business more smoothly.

If anything, it is becoming a hinderance to not utilise it. The longer you wait to get on board the harder it will be to catch up with the others already on the train.

To make life easier, here are some top tips to consider when starting out:

1.      Make it simple

a.      The worst thing to do with your marketing is to confuse people.

b.     Confused people do nothing.

c.      E.g., give people 1 way they can get hold of you, so they don’t question what they best method is.

2.      Be direct

a.      Your message should be straight to the point.

b.     It needs to be aimed at your audience, so they know it is for them.

3.      Give it time

a.      You cannot expect overnight results once you start an ad.

b.     Of course, in cases it can happen (especially the more money you put into the ads), but every platform has a learning period to understand who it should be selling to.

4.      Test, test, test

a.      Social media is ever changing and so should your ads.

b.     From audience type to your photos/videos, and what you write. Test what is working well with no variations to avoid things going stagnant.

The luxury of social media ads is that you are the final boss. You decide what options are chosen, what people see, and most importantly how much is spent. In a quiet month you can up the spend, in busier seasons you can drop the spend. Ads are very versatile to the seasonality of industries.

How Do You Get Started with Ads?

Before you make an ad, you need your sales funnel in place. You probably have one already even if you don’t realise. It is how you get a stranger all the way to paying customer.

Each step of the funnel gets people closer to buying.

With ads, this can help streamline your funnel. The simplest way to think about this is like spear fishing. You are actively going about getting people. Your ad will target groups of people and pick out the interested ones.

For this method you would make an ad by explaining your offer, the benefits of it (including how it solves a pain point or is better than alternatives), then giving people an offer they cannot refuse, before telling them how to contact you to buy.

This is known as 1-step lead generation.

It is an advertising bread and butter method that has been tried and tested by millions of businesses.

If you want more clients, then get in touch and we will help you to get your 1-step lead generation ads up and running in 72 hours:

"I want more clients already"