Not Knowing These 5 Letters Will Negatively Impact All Your Marketing
Not Knowing These 5 Letters Will Negatively Impact All Your Marketing.
What if I told you that your business lens has been fogged up? And once you see these 5 letters all will be clear?
Stick with me and you will find out how to never struggle with marketing again.
These are crucial letters that can make or break businesses.
No business doesn't want clients. They are however after the perfect customer.
How is it you get this perfect unicorn customer? Most people will give a wishy washy answer because they are not sure how to go about it.
There lies part of the answer. People are overly concerned with what they want or need.
Everyone cares about themselves first and foremost.
Remember this as you read the remainder of this article.
You Need to Look at Your Business in a New Light to Get New Customers.
What exactly does this mean?
Imagine someone you know comes and asks you for money. The entire time they keep saying how they want it, or they need it, with no mention of how you may benefit or get your money back.
What do you start to think?
"I will not be giving you any money, no thanks."
Rightly so.
Not even out of spite. Simply that person is being selfish and not addressing the return on investment situation.
It is a self-evident concept.
"As you sow, so shall you reap" is relevant proverb here. In order to reap, you must first sow. This is the law of reciprocity after all.
You are more likely to do something for someone if they are helping you out too. Same goes for business.
And I don't mean you doing work because someone has paid you.
Have You Heard of The Only Radio Station That Your Business Needs?
You have to listen. It is essential for business.
From what the market is saying, to your results, and most importantly your customers.
Why else would we have 2 ears and 1 mouth?
When it is your turn to talk, how do you make sure everyone tunes into your business 'radio station'?
If you don't know why someone would invest their hard-earned cash into your business, then how do you expect a customer to reach said conclusion?
This is where WIIFM comes in.
When people are listening to you, they are secretly listening to this 'radio station'
What's In It For Me.
People want to know what they are getting from their investment. If they don't, they'll simply tune into another businesses station.
How YOU Can Implement WIIFM Into Your Business Right Now!
You learnt the 5 letters that can change your business for the better.
Issue now is, how do you put them into practice?
There is a little trick where you slightly alter the letters to.
WIIFT.
This will put you even more so in the shoes of your prospective customer.
What's In It For Them.
You need to remember to say the word "you" when talking to prospective customers.
Some examples include:
- "this helps YOU..."
- "YOU will get xyz"
- "YOU will be..."
The list goes on.
This helps people to more easily recognise the benefits from buying from you. It gives them the 'why' to buy mentality.
People don't predominantly buy things for all the features it comes with - they are nice bonuses which help and should be used to further highlight the benefits.
If you are struggling with how to word your marketing or just want a second opinion then:
