Marketing Trick to Make Any Business Stand Out from the Crowd
Marketing Trick to Make Any Business Stand Out from the Crowd.
If you can implement this in your business, you will be laughing.
It is very simple and can be introduced almost immediately.
Best of all is you already have the solution.
Issue is most businesses are not fully aware of this due what they see everyone else doing marketing wise.
If you truly want to stand out from the crowd, make sure you pay attention for the next couple of minutes.
Are We Being Blinded by the Mass Marketing of Global Companies?
Advertising seems to have changed a lot over the years. This is true on the outside and with the different mediums they are shown on. However, the fundamentals still apply.
Big companies give an illusion of how marketing should look. They have these big fancy ads on TV, billboards, and all-over social media.
They try to appeal to everyone and their dog. They have countless 10's and 100's of thousands of pounds for advertising to do so.
This can work for them, NOT for local businesses.
Just because you see so many national and international clients doing something doesn't mean you should.
They advertise to the masses. You are local, so need to advertise for the locals.
Want to know how to do this most effectively?
This Is the Only Way to Ensure Your Direct Marketing Works.
To make sure you don't fall victim to following suit of the global companies, what can you do?
Firstly, local business marketing should employ a direct strategy. Direct to the local area that you serve. And direct to your audience bias.
Audience bias is something all business owners are aware of, yet sometimes lose sight of.
You try to expand or are having a slow couple months and in an attempt to get more people you try to appeal to everyone.
This is the opposite of what you should do. The old saying of "if it isn't broke, don't fix it" applies here. You need to increase your output on what was working to get people in the door.
You want people to look at your company and message and say "ah, yes, this is exactly what I was looking for".
Curious to know how to pull this altogether?
Do This So Your Ideal Customer Gravitates Towards YOU.
You can see the power of the audience bias. Now you need to take advantage of it.
Go back through all your past clients and see what their similarities are.
From where they live, to their age, to how they talk and what they like/don't like. Can even go as far as seeing what their hairstyle is.
You will now start to see more patterns than you ever did before. You will see as clear as day who you need to get in front of with your message.
Now you probably speak to these people daily, so you have another advantage of knowing how to speak to them to convey your message.
Just like that you have cut through the clutter and locked in on the ideal customer base.
If you are looking for a hand with how to do this or just a second pair of eyes over what you are doing now then:
