If More Clients Is the Aim, Then Boosts Are Not Your Game
If More Clients Is the Aim, Then Boosts Are Not Your Game.
What Even Is a Boost? Why Do We Get Asked to Do Them So Often?
We will delve into what you get for your money with a Boost; how the Boost compares to an ad campaign.
As a local business how do you know what is best?
This is hard to assess in the ever-changing online marketing environment.
Over the next few minutes, we will run through all the above, so you know the ins and outs of Boosts and whether to utilise them in your business.
A Bit of Background to Understand Boosts
How have businesses advertised up until the Boost?
If you own a local business or any business for that matter, you want customers.
Along came social media, and client acquisition has become easier than ever.
Especially when you compare it to the old methods such as billboards, infomercials, and the yellow pages.
The main issue is the difficulties that people associate with advertising this 'new' way.
It makes sense. Take a look at the ads manager. It is no cake walk.
What Was the Origin Story for the Boost?
Does Meta want you to spend more on their platform?
Of course. They are a business after all.
The problem with their initial method of getting people to spend money (paid advertising campaigns) = how confusing it seemed.
Learning the ins and outs of the ads manager seemed like a task that need a 4-year degree and 3-years onsite experience.
Meta could see this.
Their platform has an annual ad revenue of >100 billion.
Yes, your eyes are not fooling you. B, for the Big BILLION.
As great as this is, not every business was involved in the action.
Thus, the Boost was born.
How Are Boosts Different to Normal Ads
Boost vs Ad - Is there a definitive winner?
Let's start with an ad. It has 3 levels. Campaign > Ad Set > Ad.
You get multiple customisation options with these different levels. From whom sees the ad (location, age, etc.) to how it looks (words used, images/videos).
Versus a Boost. It is taking an existing post you have made on Meta. Then pushing it to more people outside of your standard followers.
Most options are pre-set for you and most people think this somehow means it is an ad as they get charged for the privilege.
Guess what? It is not the same.
The Boost lacks the key elements of an ad.
Just seems like one on the outside.
Where Does the Money for Boosts Actually Go?
Are you getting much bang for your buck with Boosts?
Of course, Boosts do something for your business.
They could potentially get you some leads and sales.
It is not unheard of, but is not as lucrative as running a fully-fledged ad.
Essentially a Boost is you paying for impressions and reach for your Boosted post - in laymen terms it is just views.
How can more views be bad?
As a local business you want to sell to people.
Specifically, your target audience.
You cannot just sell to anyone. The Boost doesn't know this, so just shows your post to anybody - a lot of who will not be interested.
That is the main issue.
A Boost is not targeted enough.
Views look good on paper. Sales look even better though.
To Boost or Not to Boost: How to Move Forward
The next steps: Boosts, Ads, what to do?
Simply put you have 3 options:
1. Use Boosts. You will get more views. This may lead to some more leads and some clients if lucky and you already have a decent following.
2. You jump in the ads manager all by yourself. You try figure it out with you limited time and spend more than you would just Boosting every day to try get results.
3. You get someone in to take the burden off your hands. Letting you get on with what you do best, doing your trade and running your business day-to-days.
If you are looking to explore avenue no. 3, then get in touch today for a FREE marketing audit to see what we would do in your situation:
