The Secret to Improve Your Ad Performance in Under 5 Minutes.

What if there was a no-brainer, super-quick way to double your ad conversions?

Look no further, as I dive deeper in to how to achieve this.

How Do You Even Start Running Ads?

It is no secret that the ads manager is a mine field.

I remember running my first ad - it was no walk in the park.

Where do you begin? You do some research to find some people say:

- You need a cute animal or baby photo

- You should keep it strictly business

- You must push your brand and name out there vigorously

- You don't want to keep repeating yourself

You see how it ends up all being very contradicting.

So, what do you do. You go to the ads manager and do a copy paste of another ad in your industry. (Of course, giving it your own flare).

Better to start from somewhere than nowhere, right?

Except you are missing some key details...

The Painfully Obvious Mistake Most Make with Their Ads

It is no surprise that over complication is the first and foremost mistake within ads.

You have so many different sources telling you different things, how could you not.

You are probably thinking "well surely you do the opposite?"

You are correct - simplicity is KING!

BUT over-simplifying is just as BAD as over-complicating.

You have to find the balance.

An ad saying, "call [name] today" might as well say "cows are expensive".

What does it mean? Who is doing anything with that information.

Doesn't matter if your product or service is 10/10, if your marketing message is a 4/10, then guess what? You’re seen as a 4/10 product or service.

How You Can Start Fixing Your Ads Right Now

You know the mistakes you are looking out for. How do you know you have avoided them?

Firstly, don't waste your money. Sounds obvious, but it can be easy to spend lots of money on the wrong things. Likewise spending little amounts on lots of different things that don't build traction can eat away at the bank balance.

Secondly, 'branding'. It is important, but when you are a local business, your budget should be centred around getting money in. Branding is not the way, contrary to what you see with big corporations (they have millions they can burn...)

You should focus on The Pearson Law: "What is measured, improves"

How to Make Sure You Stay on Top of Your Ads

Measurability. That is the key to all ad’s success.

Sounds pretty easy to do. Except, what should you measure?

Do you even know if your ads are measurable?

If not, then there is no need to panic. Measuring your advertising has never been easier.

No more guess work with infomercials, billboards, and yellow pages ads.

What not to measure:

- Impressions

- Reach

They are useful metrics for sure, but you want 'money in'.

What to measure instead:

- Number of leads

- Number of clicks on your CTA

- Number of messages

- Number of website visits

- Number of forms filled in

In a nutshell, how many people you convert from seeing your ad to contacting you.

You cannot rely on being vague anymore. Clear and concise.

If you want to know how we would do this in your business:

Get in touch TODAY