The 3 Pillars to Successful Marketing in Any Business
The 3 Pillars to Successful Marketing in Any Business
Know the 3 Pillars of Marketing and Your Business will NEVER Struggle Again:
Business ownership is a noble cause.
Where would we be without local businesses?
You are an expert in your field, hence why you went out solo with your own business.
Your product or service is what you had a passion for doing.
Except, business ownership brings along other challenges unrelated to your original set of skills.
You now have a to do list of million things, most of which aren't your normal trade.
You may have picked up basics for the other areas across the years, but it is like having multiple jobs now to keep up with all the changes of every facet of business.
Especially with the dawn of the internet, TikTok, and AI.
Who knows what will come next to have to keep on top of.
Being a business owner sets you free, but also makes you feel trapped with all the responsibilities and tasks needed to be done.
So, what is it that you can do?
Pillar 1 for NEVER Having to Worry About Marketing Again
The 1st Pillar to make sure you NEVER have to worry about marketing again.
Most business have this one ticked off their list immediately.
By merely having a business you are likely serving some form of customer.
Having this customer base is what gets you started.
It is the foundational pillar for your business.
You saw an opportunity to help a certain type of audience and seized it.
Congratulations, you are off to a great start.
You are further ahead than a lot of others already.
You need an audience to be able to fill the theatre.
So how do you get hold of this audience to fill your theatre (business)?
Pillar 2 to Ensure You Don’t Struggle with Marketing Anymore
The 2nd pillar to ensure you no longer have an issue with marketing.
This is where things can start to unravel a little.
You have your customer base, except this is the same as numerous other businesses in your field.
No need to panic, this is good.
There is saturation.
You cannot supply if there is no demand.
Even if you are the first to the party, you can guarantee there will be others.
What you must do is think, "how can I differentiate myself from the other 263 people who had the same idea as me?"
Be unique.
Don't say what everyone else says.
And if you are going to result to being the "cheapest", I'll stop you right there.
That is never the answer. Here's why:
1. There is always going to be someone cheaper
2. You will be seen as low value
I implore you to come up with anything else unique to stand out from the crowd.
Pillar 3 for Marketing to No Longer Be an Issue
The 3rd and FINAL pillar so that your businesses marketing is no longer an issue.
You have built pillar 1 (customer base) and you have finished constructing pillar 2 (unique identifier).
Now how do you join these 2 together?
This is the problem that even the best and brightest have struggled with.
After all there isn't some database that just has a list of contact details for people struggling with the problem you can solve.
AI is quite that good.
What do most people hate when they go out shopping or to find something to buy?
They hate when it seems like they are being sold too.
It makes people want to not buy.
We all have this six sense that can smell the "salesyness".
On the contrary, people do love to buy stuff.
Which is good for you.
You just need to reframe from being a seller, to making them want to buy what you have.
Let them come to you, instead of going to them.
Now you have the 3 pillars, go out there and implement them in your business.
If you need any assistance in doing so, get in touch for a FREE marketing consultation to see what we would do:
