Avoid This Writing Mistake That Loses Businesses Sales
Avoid This Writing Mistake That Loses Businesses Sales
If you have been following our last couple of blogs you would have gained the knowledge of 2 super important writing tricks to improve your businesses sales. If you are yet to unlock these, then check them out here:
https://risecross.com/post/make-millions-in-sales-with-your-writing
https://risecross.com/post/use-this-writing-trick-to-increase-your-sales-without-spending-any-money
Now that you know how to grab the writer’s attention and to not sound like a robot in your writing what is the cherry on the top of the cake?
Nobody likes to read or listen to something dull and boring. Especially when you are being sold to.
People want to feel as if you are invested within the sale. You need to bring the level of energy that you want your customers to have. Make them excited to be buying.
You cannot do that if you are not to the point in your writing. Stop sound uncertain with what you want to stay.
In the industry we call this “waffling”. Unfortunately, this is not the Belgian kind.
What we find is that most people are unaware of this writing flaw. The good news is there is an easy way to notice when you are doing it.
The Easy Way to Spot & Remove Waffling from Your Writing
My philosophy is learning by doing, so let’s look at some “waffly” examples together:
“The meeting that we have planned for today will be at 5 o’clock as per usual and we will be going through the topic of ‘how to improve your writing to increase sales’.”
How about:
“I was reaching out to you today because we are offering a brand-new revolutionary system that helps you scale your business to new heights”.
Or:
“How are you good sir? I will keep this short and won’t take up much of your time today as I know you are an extremely busy person”.
As you can see, they all exude an air of “waffle”.
You might recognise similarities with these sentences and what you have been sent in the past. If you have received messages like these and felt a slight annoyance but you weren’t sure why, then it is because of the undertone (or quite frankly overtone) of “waffling”.
All these passages of text are a big turn off for the reader. They just want the child not the labour. Let’s give it to them already.
Let’s Fix Some Waffling
What exactly should you write instead of the previous examples?
I will show you exactly what right now:
“The meeting that we have planned for today will be at 5 o’clock as per usual and we will be going through the topic of ‘how to improve your writing to increase sales’.”
Clearly you don’t want people at your meeting if you send this. Instead say:
“Today’s 5pm meeting subject is ‘how to improve your writing to increase sales’.”
The next sentence was:
“I was reaching out to you today because we are offering a brand-new revolutionary system that helps you scale your business to new heights”.
Everything these days is revolutionary or ground-breaking and simply no one cares. Just say:
“Would you be interested in getting more new leads into your business?”
Last but not least:
“How are you good sir? I will keep this short and won’t take up much of your time today as I know you are an extremely busy person”.
This may surprise you, but you should say this:
“.”
That’s right. Nothing.
You shouldn’t be asking how people are, hoping that your email finds them well, or blatantly wasting their time by highlighting how you won’t waste it. Do you see how backwards that statement is? If you truly don’t want to waste someone’s time, then get straight to the heart of the matter.
Remove the fluff from your writing, it will do you wonders and will avoid pissing off your reader.
How to Be Straight to the Point with Your Writing
Beating around the bush doesn’t get you anywhere. All it does is annoy the reader into not wanting to do business with you.
Writing is no different from talking with someone in-person.
Ever witnessed a scenario where two people are talking and one of them is just droning on and on? The other person will be stood there either taking a big sigh hoping the conversation will end or will stood there raised eyebrows and motioning for them to get to the point already.
This is exactly what a reader feels when your text is “waffly”. They just want to know already.
The sooner you can let someone know what you want from them, the sooner they can tell you ‘yes’ or ‘no’ and we can all get on with our lives.
The worst thing you can do with your writing is waste people’s time. Be to the point and watch as the sales roll in.
See you soon.
If this is of interest to you and you would like our help, then get in touch with us today with the link below.
I will personally take a look at your marketing and show you how I would cut out the “waffling” from your material.
No cost, no obligation.
If you like what I have to say, we can look at options for working together. If not, no hard feelings, you can utilise what I tell you yourself.
