Attract Ideal Customers to Your Business in Under 11 Words
How to Attract Your Ideal Customers in Under 11 Words
Did you know that all it takes is 11 words or less to be able to attract your ideal customer?
You are probably sat there thinking (as I once did), "is there a magical set of words that will attract my ideal customer?"
Yes and no.
There is a set of words. But it changes business to business.
Once you know how to formulate this sentence, attracting your ideal customer will never be an issue again.
This problem is easily resolved (despite what countless 'specialists' will have you believe). And over the next couple minutes I will show you how exactly to solve it.
Using Real Life to Understand the Customer Analogy
Applying the principles of "attracting your ideal customer in less than 11 words" to real life!
Say you are due to meet a friend in a public space e.g., a train station.
Except it is rush hour, there are people as far as the eye can see.
Not only did you not specify where in the train station you would meet, your phone just died too.
How exactly do you get your friends attention?
Ask every single person you see if they have seen them? Not exactly practical or likely that someone would have seen them.
Just hope that you will bump into them in the crowd?
Again, very slim chances.
So, what else can you do?
SHOUT out their name. It is the easiest and most direct method.
The same goes for business.
Why You NEED to Define Your Ideal Customer Properly
The perfect clientele pitfall:
Before I get into what you should be doing, it is best to highlight what not to do when trying to attract your ideal customer.
You need to ask yourself "who is my ideal customer?"
You might now this pretty well.
But if you say, "we sell to everyone and anyone".
Then I'm sorry, you don't.
Here is why:
1. Not everyone needs your product or service. You aren't McDonalds or Coca Cola.
2. If you try to appeal to everyone, you appeal to no one.
Your perfect customer has a burning desire that only you can solve.
You have what they want. So, find those people.
The Magnet That Grabs Your Perfect Clients
The magnet to help attract the perfect clientele for your business:
In all walks of life, you have a split second to make an impression on someone.
This is even more important in business.
Imagine watching a boring trailer for a movie. You aren't exactly going to want to see the whole movie if the 2-minute snippet was terrible.
Same goes for your business and any advertising.
WORST thing you can do is make something super simple that just lists off what you do as a company.
People should be thinking "Damn! This is exactly what I need. This company understands me".
There is a lot of noise these days. Don't be afraid to be the loudest.
Make people listen and then want to continue listening with a solid opening line.
Make a headline that cannot be ignored (of course, don't lie in it...).
If you are looking for another pair of eyes at your current marketing:
