How to Generate $1Million in Your Business as Fast as Possible
How to Generate $1Million in Your Business as Fast as Possible
What makes you more inclined to buy something when you do any form of online shopping?
Of course, the product and the company play a part in this. Subconsciously there is one key factor that will make you more likely to purchase.
By simply having a mechanism that takes people to a page or form so that they can buy your product, or service can make all the difference. This is known as the Call to Action (CTA) and will supercharge your sales when build correctly.
Over the next few minutes, this is exactly what you will find out how to do and implement in your business today.
The Importance of the Call to Action
Why does a CTA get you more sales?
If you don’t have a mechanism that prompts prospective customers to buy then why would you expect people to go out of their way to do so?
If you went onto any big brands website to buy some form of goods you are continuously prompted to buy things. The reason they do it is because it is so effective. Why not utilise this within your own business?
It is as simple as having a button that says “get in touch” or “buy”.
Do This with Your CTA to Make People Act
All the best CTAs align with your offer. They start with a strong verb that gets people to notice it and act. As a local business owner who has a service-based business your bread and butter would be “book an appointment” or “call us now”. Likewise, if you have a product-based business you would have “shop now”, “order now”, or “buy now”.
You must highlight to people exactly what you want them to do. It should be abundantly clear what people are ‘signing’ up to by clicking on your CTA. You need to gently push people towards that next step and have them make a buying decision.
The above are all tried and tested CTAs, however, they are common and do not inject any form of emotion or enthusiasm into the reader. Say you are buying a holiday package. What will make you more likely to buy, “book your holiday now” or “plan your dream vacation today!”?
Both clearly highlight what you are ‘signing’ up for when you click on the CTA. But the first one is rather bland and doesn’t make you really want it. The second one has your picturing that holiday that you have wanted to go on all year. It also uses punctuation to add an extra zip to the CTA.
A final point on this is making sure that people have no choice but to click on your CTA. If you offer landscaping services and just say “call us for a quote” you will only get people who are very interested in this service. If you were to say “call us for a FREE quote and chance to get a FREE fence upgrade” then even the people who are on the fence (pardon the pun) will reach out.
Visuals & Placement to Make the CTA Super Clickable
Should you pepper your CTA absolutely everywhere and make it illuminous and bouncing up and down on the page?
Hold your horses. That is a first-class ticket to annoying your prospective customers into NOT clicking your CTA and exiting your site quicker than Usain Bolt over the 100m.
Yes, you need it to stand out from the rest of the page. Keep it simple though. Have the font size bigger than the surrounding text and make sure it is a different colour (that aligns with the colour scheme). If it looks like a button, people will be more likely to click it.
As for where you should put the CTAs, it isn’t an exact science, but common sense prevails. Have one immediately as you click onto your site. Make sure that people who are ready to pull the trigger can do so.
As people scroll down your site, they do not need to be bombarded with CTA buttons. Have one at the end of your site for those that are interested from what they have read on your site. At most have an intermediate one if you have a long home page (would advise on not have a site that you have to scroll for eternity to reach the end of).
It’s Not Just All About the CTA Itself
The CTA should stick out and be clear what people will get from acting upon it. The CTA will do most of the heavy lifting. But for the uninformed reader this is not enough. You need to build into the CTA.
You will have your first CTA after a headline. Something that clearly highlights what you offer and who you are offering it too (usually paired with where you offer it if you are a local business).
Any following CTAs will follow on from the text of your describing what you can do for people to help solve their issues. Then conveniently giving them the option to solve them with your CTA.
How to Avoid CTA Fatigue
The CTA is not a one and do item. You need to continuously test it.
You should always be testing at least 2 different variants to see what leads to more people purchasing.
Over time you will notice that some CTAs are only seasonal, whereas some may stand the test of time and help people act no matter what.
The only way to truly confirm that is with data from testing different CTAs out. Even if you think you have the holy grail of CTAs, what harm is having another one to challenge for the top spot?
There is no time to lose and all the money to gain, so get out there and get writing those CTAs now.
See you soon.
If this is of interest to you and you would like our help, then get in touch with us today with the link below.
I will personally take a look at your marketing and show you how to get better web traffic and get more customers through the door.
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If you like what I have to say, we can look at options for working together. If not, no hard feelings, you can utilise what I tell you yourself.
